Top Local SEO Tips for 2025 to Grow Your Business

Published: July 15, 2025 | Author: Ali Zeeshan

1. Optimise Your Google Business Profile (GBP)

Ensure your GBP is fully updated with accurate business information, operating hours, categories, and high-quality images. Regularly respond to reviews and post updates to stay active.

2. Use Location-Based Keywords

Include city-specific keywords in your title tags, meta descriptions, and content to appear for local search terms. For example: "SEO agency in Birmingham".

3. Create Local Landing Pages

Build individual pages for each location you serve (e.g., London, Manchester) with unique, relevant content and testimonials for better local visibility.

4. Build Local Citations and Backlinks

Get listed in local directories like Yelp, Thomson Local, and Cylex. Collaborate with local bloggers, suppliers, and event pages for high-quality backlinks.

5. Encourage and Manage Online Reviews

Prompt customers to leave reviews on Google, Trustpilot, and Bark. Respond to each review — good or bad — to show engagement and transparency.

6. Add LocalBusiness Schema Markup

Use JSON-LD schema to provide Google with your business name, address, phone, and more. This can improve your appearance in local pack results and increase click-through rate.